Video Game Industry

I just saw the National purchase group diary, and OMG 😮 we spend so much money on video games.

NPD:

2007 U.S. Video Game And PC Game Sales Exceed

$18.8 Billion Marking Third Consecutive Year Of

Record-Breaking Sales

PORT WASHINGTON, NEW YORK, January 31, 2008 – According to leading consumer and retail information provider, The NPD Group, U.S. sales of video games, which includes portable and console hardware, software and accessories, generated revenues of almost $18 billion, a 43 percent increase over the $12.5 billion generated in 2006.

Retail sales in the PC game software industry reached $911 million in 2007, bringing the total console, portable and PC game industry to $18.8 billion, a 40 percent increase over the $13.5 billion generated in 2006.

All video game categories experienced double-digit percentage increases, led by console hardware, which generated $5.12 billion in sales, a 73 percent increase over the $2.96 billion generated by that category in 2006. Portable game software, portable game hardware and video game accessories categories saw respective dollar sales increases of 18 percent, 19 percent and 52 percent when compared to 2006.

Including PC games, total industry software sales reached $9.5 billion, a 28 percent increase over the $7.4 billion generated in 2006.

“NPD’s consumer data uncovered some interesting trends to follow during the current console transition,” said Anita Frazier, industry analyst, The NPD Group. “For example, the 35 years of age and older demographic realized the greatest percentage growth, driven by software and accessories acquisitions, while the greatest increase in hardware sales came from the ‘core’ 18-34 year old demographic.”

2008 is not any different from 2007, in March ’08 the total amount of money payed on video games – games consoles and hardware- is 1.1Billion that is insane, and the best selling console was the Nintendo DS which sold  about 700 000 units.

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One Response to “Video Game Industry”

  1. iloverochester Says:

    sheesh, the economy’s going into the toilet and people are spending their money on video games..? :-p


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